Business development manager

Universal Parallel is looking for a highly motivated senior salesperson to sell their Digital products and platform. The salesperson is responsible for building and maintaining relationships, driving revenue and closing business in a fast paced, rapid changing industry. The seller is the day-to-day point of contact for brands and agencies.

Business development manager
Full-time
English: Upper-intermediate

Universal Parallel is a digital media advertising agency, providing brands and their agencies with digital media placement services, data analytics and AI managed placement services. Universal Parallel exists for 2 years. It’s a representation of a Channel Factory in CIS. UP is an official Google partner.

Functionalities: 

  • Platform helps advertisers and marketers to be effective and safe on Youtube, making sure that you don’t end up advertising with videos related to politics, religion, ammunition & weapons. API is plugged to Youtube and scans every video for effectiveness and relevance to be advertised there.
  • Creates suitability profiles for advertisers.
  • Creates targeting contextual segments. 
  • Drives performance for advertisers.

Expanding plans: official partnership with TikTok from 2022, negotiating with Facebook.

Clients: Procter & Gamble, Nivea, Mars, Chanel.

Responsibilities:

  • Manage the entire sales cycle from finding a client to securing a deal. Drive revenue, close business, build new client relationships
  • Execute on a strategic plan to achieve revenue goals
  • Respond to RFPs and prepare custom proposals to win business
  • Consult with clients on their advertising needs and bring innovative video solutions to meet their objectives
  • Travel to agencies and clients throughout a territory
  • Ability to create forecast/track/report sales performance, including budget, dates, probability to close
  • Communicate the value of Universal Parallel media buying platform by walking through detailed demonstration of the products
  • Understand competitive differentiators in fast-changing online video landscape
  • Collaborate with internal Universal Parallel teams (Client Services, Marketing, Ad Ops) to oversee proper execution of campaigns and insure alignment with customer
  • Provide actionable insight and solutions to clients based on their objectives and Universal Parallel opportunities
  • Negotiate deal costs and terms to close win-win client programs
  • Achieve sales targets by acquiring new clients or accounts, as well as identify opportunities to prospective clients.

 Qualifications:

  • At least 3 years of experience in online advertising and outbound sales 
  • Experience at a video publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other programmatic advertising role
  • Relationships with advertising agencies & brands, media buyers and tech decision-makers
  • Strong quantitative skills and negotiations ability
  • Self-starter – able to tackle new clients or territories with little guidance
  • Quick learner – able to rapidly grasp new technology and product changes
  • Able to travel 10–20% of the time including some overnight travel
  • Experience in managing sales cycles with many stakeholders
  • Proven track record of exceeding revenue expectations
  • Ability to lead, collaborate and work autonomously in a fast-paced start-up team environment with a positive demeanor
  • Effective problem-solving skills, specifically the ability to assess situations, evaluate options, make decisions, draw conclusions, and exercise judgment
  • Possess understanding and ability to analyze clients’ business marketing objectives, brand or ROI goals,media buying cycles, metrics for success
  • Excellent interpersonal and communication (written and oral) skills
  • Advanced skills with Microsoft Outlook, Excel, PowerPoint, Word
  • Knowledge YouTube, TikTok and Facebook preferred

Selection process:

  1. Indigo Interview
  2. Interview with 2 managers
  3. Reference check
Our recruiter
Katerina Zaika
Katerina Zaika
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