Skills and Qualifications:
5+ years of experience in Digital Marketing with a primary focus on performance marketing
- Proficient in English
- Expertise in Google Analytics, Google Ads, and integrated marketing campaigns
- Strong written, communication, and presentation skills
- Proven experience in creating and successfully implementing marketing strategy and Conversion Rate Optimization, and project management
- Bachelor's degree in marketing, communications, or related field
As the Head of Digital Marketing, you will orchestrate and oversee the entire spectrum of our digital marketing initiatives, ensuring a cohesive and high-impact strategy across various channels.
- Develop and execute performance-driven marketing strategies aligned with market research and buyer personas.
- Lead brainstorming sessions, offering analytical insights to plan creative campaigns that enhance brand awareness.
Acquisition and Conversion Optimization:
- Direct paid campaigns, optimizing keyword bids, budgets, and targeting for maximum ROI.
- Manage digital PR, fostering link-building initiatives and press collaborations.
Retention and Engagement Mastery:
- Lead affiliate marketing, partnerships, and loyalty programs for sustained customer engagement.
- Enhance user experience and optimize conversion rates.
Analytics and Reporting Mastery:
- Manage web analytics dashboards, reports, and key reporting tools.
- Monitor and report on KPIs, providing actionable insights for continuous improvement.
What We Offer:
In this leadership role, you'll enjoy the challenge of steering our digital marketing ship, backed by a supportive and collaborative team. As a key player in our growth story, you'll contribute to building a brand that stands out in the market.
If you're ready to take on a leadership role, drive impactful strategies, and be a catalyst for success in a multicultural and innovative environment, we want to hear from you.