Responsibilities:

• Monitor & manage the performance of the performance marketing channels.
• Launch & optimize advertising campaigns (including setting S2S tracking, targeting) to achieve KPIs
• Analyze traffic and upper-funnel performance to improve campaigns results
• Conversion costs optimization and budget management
• Extend and develop current and new campaigns to increase traffic volumes
• Plan traffic buys and report performance results to set and achieve quarterly goals

Vital:

• Proven experience with PPC & Display advertising campaigns
• Proven Cases - with social ads, lead campaigns
• Understanding of Marketing Analytics / Reporting
• English upper-intermediate (ideally - advanced)
• Experience with content management & Wireframes

Requirements, hard skills:

• 3+ years of experience with direct response advertising for B2C products
• Proven cases of successful development and execution marketing strategy
• Experience in defining and launching marketing programs and promo campaigns
• Experience in customer experience management and advertising
• Knowledge of key market players, advertising payment models, traffic types
• Experience working with wide variety of teams within a company
• Excellent written and verbal communication skills
• Fluent English

Will be an advantage:

• Personal contacts with key market players
• Experience in website development
• Experience with software , products companies
• Experience with products for the US market