About the Role:

As an Influence Marketing Lead you will be in charge global influencer strategy, managing relationships with creators, agencies, and communities across multiple markets. This role is responsible for designing and executing influencer-driven campaigns that position as the ultimate "brain gym" and entertainment device, while driving awareness, engagement, and revenue. Influence Marketing Lead will establish scalable processes for influencer selection, collaboration, content approval, and performance measurement. They will also be responsible for building and managing a high-performing team of influencer managers, coordinators, and analysts.

Key Responsibilities:

Strategy

● Define and execute global influencer marketing strategy across YouTube, TikTok, Instagram, Twitch, and emerging platforms

● Align influencer marketing with brand positioning, product launches, and revenue objectives Campaign Execution

● Develop scalable influencer collaboration models (sponsored content, UGC, affiliates, long-term ambassadors)

● Manage negotiations and contracts with influencers and agencies, balancing cost efficiency with quality

● Oversee creative briefs, content approvals, and campaign timelines to ensure brand consistency

● Coordinate with performance marketing teams to amplify influencer content via paid media

● Search, scout and organise influencer publications (aim for 20 publications per month)

Analytics & ROI:

● Define KPIs (reach, CTR, engagement rate, ROAS, conversion)

● Establish tracking, attribution, and reporting systems for influencer campaigns

● Continuously optimize partnerships based on performance, learning, and ROI

Relationship Management:

● Build long-term relationships with top creators and talent agencies

● Represent company in influencer communities and industry events

● Create programs to turn influencers into brand advocates

Requirements:

● Experience: 3+ years in influencer marketing

● Proven Success: Demonstrated track record of scaling influencer programs globally with measurable ROI

● Industry Knowledge: Strong understanding of consumer tech, gaming, or lifestyle products

● Negotiation: Skilled in managing contracts, pricing models, and long-term partnerships

● Analytical: Strong command of influencer analytics, attribution tools, and performance measurement

● Languages: native or fluent English required