Head of Product Design

The mission of this role is to strategically lead the design function across the entire product ecosystem and create a consistent, scalable, and competitive customer experience across web and mobile products.

The role combines UX strategy, product thinking, design organization, design systems, research, AI-first approaches, and business impact.

Key Responsibilities

Build a long-term UX strategy for the product ecosystem.
Ensure a consistent user experience across products, platforms, and channels.
Lead and develop the Product Design and Design System directions.
Align Product Design, Marketing Design, Product Management, Analytics, Engineering, and Delivery around a shared design vision.
Build a systematic approach to JTBD, UX Research, CJM, usability testing, and user behavior analysis.
Integrate customer insights into product decisions.
Work with complex marketplace scenarios: search/discovery, trust mechanics, funnels, listing flows, recommendation systems, and seller/buyer interactions.
Develop the design system and ensure consistency across UI, UX, visual language, interaction patterns, and tone of voice.
Introduce AI tools into UX workflows, research, prototyping, content generation, and automation.
Raise the quality bar for design craft: visual design, interaction quality, information architecture, and accessibility.
Develop Lead/Senior designers, strengthen the design team, and build a culture of ownership.
Present design strategy to C-level, the leadership team, and shareholders.
Ensure that design contributes to conversion, retention, trust, monetization, activation, and other business metrics.

What We’re Looking For

7+ years of experience in Product / UI / UX Design.
2+ years in a leadership role such as Design Lead, Head of Design, Head of Product Design, Design Director, or similar.
Experience with marketplaces, classifieds, e-commerce, fintech, SaaS, or high-scale consumer products.
Experience in multi-product organizations or platform / ecosystem-level products.
Experience managing a design team and developing design leaders.
Strong hands-on background with web products and mobile apps.
Experience shaping UX strategy and developing design systems.
Practical experience with JTBD, CJM, UX Research, usability testing, and behavioral analytics.
Ability to work with product and business metrics and influence them through UX.
Experience working with C-level stakeholders.
Interest in AI-assisted workflows, AI UX, personalization, automation, and modern design practices.

Mindset

We are looking for a design leader who thinks in systems, not just separate tasks.

This role is a strong fit for someone who:

takes ownership of the entire design ecosystem;
knows how to build scalable design processes;
thinks in terms of impact, business value, and customer experience;
can explain and defend design decisions at the product, business, and technology levels;
is comfortable working with complex structures, legacy, and organizational transformation;
can navigate cross-functional conflicts and align different teams around shared goals;
wants to develop the team, design culture, and overall design maturity of the company.

Key Stakeholders

The role operates at a strategic / executive level and works closely with:

C-level and the leadership team;
product leadership;
engineering leadership;
marketing leadership;
product analytics;
research / data teams;
product design and marketing design teams;
sales, customer care, and client service teams.

What the Company Offers

An opportunity to work with large-scale Ukrainian digital products for a broad audience.
A high level of influence on product experience and business outcomes.
Direct collaboration with top management.
Freedom to shape UX strategy, design processes, and design principles.
Space to build an ecosystem-level design function.
Work on complex marketplace scenarios and trust mechanics.
Opportunity to introduce AI-first approaches and modern design practices.
Support for professional development, learning, and external expertise.