Digital marketing is aimed at reaching prospective customers across multiple channels. This includes marketing on the Internet , using mobile phone technologies (for example, SMS mailing and advertising in mobile apps), on digital television, on online radio, and even in self-service terminals. There are so many possible marketing channels and tools that it is not possible for one specialist to master them all. Consider the list of online tactics: SMM, SEO, SEM (PPC advertising), content marketing (blogging, vlogging), email marketing, contextual advertising, game advertising. That’s why digital marketing is accomplished across a variety of marketing roles.
Digital Marketing Manager tasks differ from company to company. Some of the tasks may be assigned to members of the marketing team who specialize in specific areas, or to external contractors. Such tasks include:
In addition to knowledge and skills in the field of digital marketing (principles of SMM, SEO, creation and optimization of content, including video), a Digital Marketing Manager should also have mastered the following tools:
Any experience with CMS (e.g., WordPress or Joomla) would also be a plus.
The most important personal qualities include multitasking, an analytical mindset, delegation and organization skills and well- developed communication skills.
INDIGO Tech Recruiters often receive questions from clients who start searching for experts in the field of Digital Marketing. We have collected answers to the most common of them.
1. What are the main tasks of a digital marketing manager?
2. What is the difference between an online marketing manager and a digital marketing manager?
3. How do I choose whether to hire a digital marketing manager or someone with more specific skills, such as an SMM or PPC marketer?
4. How do I find a competent digital marketing manager?